Technology changes a lot, but trust is still human
Digital tools now play a major role within No Risk. Every year, thousands of applications are processed, and smart automation helps many processes run faster and more efficiently than ever. Yet in practice, Ronald Hoogenbos and Maarten van Denderen have learned that technology is not the answer to everything. From their own specialisms, Ronald in the film world and Maarten in the events industry, they see every day that personal contact makes all the difference at crucial moments.
A few years ago, No Risk experimented with a chatbot that could answer client questions and provide documents. Technically, the system worked very well. But it quickly became clear that clients especially needed personal contact at the moments that really matter. When a claim arises, an event is at risk or a production suddenly comes to a halt, people are not looking for an automated answer. They are looking for someone who will think with them.
For Ronald and Maarten, it confirmed what they already knew: technology can support processes, but trust is still built between people.
The person behind the file
That also became clear during a film production for which No Risk arranged the insurance. Two lead actors were dealing with a seriously ill child. For the film company, this immediately created a complex situation. Shoots had to be postponed, schedules adjusted and the financial impact assessed.
According to Ronald, however, the situation was not just about contracts, policy conditions or claim amounts. The most important question was how to make sure the parents could focus entirely on their family, without also having to worry about the consequences for the production.
Situations like these show that there are people behind every file, and that not everything can be solved with a standard procedure.
Smart automation, personal advice
That does not mean technology has no important role to play. Quite the opposite. No Risk is increasingly using digital tools to improve processes, assess risks more quickly and simplify administrative work. This creates more room for what Ronald and Maarten believe matters most: personal advice and tailored support.
Technology mainly helps with speed and efficiency. The real added value lies in understanding the situation behind the question. Sometimes that means acting quickly, sometimes it means thinking creatively, and sometimes it simply means listening carefully.
Picking up the phone when it matters
After more than fifteen years in the events and entertainment industry, Ronald and Maarten are convinced that the human factor will only become more important. Technology will continue to develop and more processes will be automated. But when an event is at risk of being cancelled, a production unexpectedly comes to a standstill or an artist is stuck at an airport, people are not ultimately looking for a system.
They are looking for someone who picks up the phone, understands the situation and helps find a solution. And that is exactly why trust remains human, even in a digital world.