Why we work in events: the passion and drive behind the No Risk team
Events are more than just a product or policy to us. They bring people together, celebrate culture and creativity, and create moments you never forget. At No Risk, we’re proud to play a small but meaningful role in making them happen. Here’s how it all started, why we’re so committed to supporting organisers every day, and how we help make sure their events run smoothly and stress-free.
How it started: stepping into the events world
From the beginning, we had strong ties to the events scene. What we saw was a gap — too many festivals and organisers were underinsured, or not insured at all. The insurance options simply didn’t reflect the real-life needs and risks of event production. That’s why we launched No Risk in 2008: to make it possible for organisers to safely and confidently insure their events.
From day one, we were part of the world we were insuring. We visited festivals, spoke to organisers, and got to know the industry inside and out. That gave us the insights we needed to build insurance products that actually worked for them — tailored to the real risks of live events.
Growing alongside the industry
The events sector has grown rapidly in the past decade — in both size and professionalism. And we’ve grown right along with it. Where the industry was once more informal and small-scale, it’s now a mature, professional field. We’ve been part of that evolution from the start, constantly developing our expertise along the way.
Today, we insure thousands of events worldwide — from major names like Lowlands, Pinkpop, ADE, Pride Amsterdam and Awakenings to street festivals, corporate events, and weddings. And the application process is now easier than ever. Organisers can calculate their premium, apply for coverage, and often receive their policy within a single working day — all online. It’s fast, hassle-free, and gives organisers peace of mind so they can focus on what really matters.
Supporting a strong, resilient events industry
We believe the events sector plays a vital social and cultural role. Events inspire, connect, and bring people together. That’s why we’re proud to contribute — by helping organisers protect what they’ve built, manage their risks, and create incredible experiences without the stress of what could go wrong. In that way, we’re building a stronger, more professional industry — together.
Online convenience, personal support
At No Risk, we combine digital ease with real human support. Organisers can take care of everything online — from calculating their premium to receiving their policy. But when they need custom advice or expert input, our team is always ready to help. That balance between smart online tools and personal attention is what makes our service work: fast where it can be, personal where it matters.
Looking ahead
We love events — the energy, the creativity, the connection. And we’re proud to play a (small) part in making them happen. Not on stage or behind the scenes, but by providing peace of mind so organisers can do what they do best.
In the years ahead, we’re aiming to grow further — especially internationally. More and more organisers abroad are finding their way to No Risk, and we’re ready to accelerate that expansion. We’ll keep investing in our knowledge, service, and smart tools — always with the same goal: to support organisers quickly, reliably, and with exactly the coverage they need.